Problem was, there wasn't a very good bridge. The newest of the new users could do what they want, and those interested in doing more could expand upwards into the professional software. So here's the big question: How do you let a new user get what they want out of the software and help them learn in the process?įor a long time, Apple's answer was making simplified versions of pro-style software. They just want to be able to take good pictures and make them look good for Twitter, Facebook, Flickr, cards, you name it. They don't know what the difference between an aperture and shutter speed is, or why that's important. But new users? They don't know what they like, or what they need. See, true professionals know what they like, and can seek it out from Apple's programs or elsewhere. I talked about this a bit on last week's iMore Show, but I feel like Apple's goal with its recent software redesigns - iMovie, iWork, and now Photos - is to open up the "prosumer" category, introducing intuitive and powerful tools to users who never thought they'd want to be anything more than an average tech consumer.
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